Versace: Pre-Fall 2011 & Japanese Relaunch

This season at Versace we can expect prints throughout her looks, as was evident at today’s pre-fall showing in Milan. “Fluid in lightness and sensuality for a secure, determined woman” is how she described the collection, and she was spot on. This season she opted for a blend of prints incorporating the house’s classic logo  with a mix of colors and fabrics, but retaining one thing the same, her classic skin-fitted shape. The color was a complete circle at least touching on every tone once, including black with a mix of embellishment and studs. Once again the collection is very young and refined, but being Versace, it didn’t lose that rock punch which is each season becoming synonymous of the Italian brand.


Also at the Milan showroom, buyers were surprised to receive news that Versace will be re-entering the Japanese market with the F/W ’11 collection to be presented next month. Gian Giacomo Ferraris, Chief Executive Officer of Versace SpA, made the announcement with the following “Mr. Saito, whom I worked with very well in the past, is joining our team. He is one of the best managers in the Japanese luxury business and he understands Italian fashion brands better than anyone else. Japan is a key market for our industry and it wouldn’t make sense for a global brand such as Versace not to be part of it. ” With the announcement of Hiroshi Saito, news also came that the Japanese branch would be relaunched in Osaka and Tokyo at selected luxury department stores carrying both the men’s and women’s Versace and Versace Jeans collection beginning this autumn.


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