H&M introduces 1st collection designed by blogger

Today in Sweden the fashion scene went wild with the news that young blogger, Elin Kling, would be the first ever online personality to be invited to design a collection with the Swedish retailer. Kling is regarded as one of the best dressed and high profiled fashionistas of the nordic nation. The collection is said to consist of nine apparel pieces as well as two accessories which will range from hard and tough, to soft and sculptural with a leather jacket, uneven hemmed pant, to a draped and feminine dress. It will be reminiscent of her individualistic day-to-day look.

 The outfits will be available starting February 3rd, although only at 10 stores in Sweden’s major cities, since this is a trial at moment, let us hope these trendy treats make it to our local retailer.

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