Gucci now has double the reason to feel guilty. After a successful launch for its Guilty women’s fragrance last fall, Gucci is now headed back to the market with its newest attraction for men, Gucci Guilty pour homme as was stated today in Milan. If we recall the publicity for the women’s parfum, we’ll remember a very sexy short film featuring actors Chris Evans and a femme fatale portrayed by Evan Rachel Wood.
Below is the new photo marketing campaign for Gucci Guilty pour homme, quite similar to that of the women’s scent, but nevertheless sexy. If lust, fashion, and drama is what we’ve seen, what can we expect for the new men’s video?